![]() ![]() The benefits of newsletters may be lost on marketers and business owners who think they’re just collections of newsworthy articles from internal and external sources. In this example created with Brevo, UniKitOut offers their subscribers value in the form of packing lists, food packs and other kits to help students as they start university. Create unique content so your newsletter adds value in its own right! Newsletters shouldn’t just be a catalog of links. ![]() Don’t get us wrong - newsletter design is seriously important, but it just doesn’t have to be difficult. Newsletter design may seem like a tall task, but using the eight tips in this article will make your next email marketing campaign feel like a walk in the park. Now, you may be thinking, “I’m no artist… How am I supposed to know how to design a newsletter?” Knowing how to design a newsletter will help you do just that! Best of all, they are highly cost effective.īut once you’ve covered the basics of how to create a newsletter, it’s time to pay attention to newsletter design.īeyond driving conversions, a newsletter is supposed to convey your brand’s image, build credibility in the eyes of your audience, and cultivate a community around your product or service. They let you create personalized content. They give you direct access to your contacts’ inboxes. Is it a walk in the park? Or, is it rocket science? Depends on who you ask…Įmail newsletters are a staple of any effective digital marketing strategy. ![]()
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